The British Motor Corporation (BMC) Part 4

The British Motor Corporation (BMC) Part 4

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The mid-sized Farinas were launched in 1958 with the Wolseley 15/60. Other members of the group included the Riley 4/68, Austin A55 Cambridge Mk II, MG Magnette Mk III, and Morris Oxford V. Later, the design was licensed in Argentina and produced as the Di Tella 1500/Traveller/Argenta. The mid-size cars used the B-Series straight-4 engine.

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Most of these cars lasted until 1961, though the Di Tellas remained until 1965. They were replaced with a new Farina body style and most were renamed. These were the Austin A60 Cambridge, MG Magnette Mk. IV, Morris Oxford VI, Riley 4/72, and Wolseley 16/60. These mostly remained in production until 1968, with no rear wheel drive replacement produced.

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Farina also designed a large car. Launched in 1959 as the Austin A99 Westminster, Vanden Plas Princess 3-Litre, and Wolseley 6/99, it used the large C-Series straight-6 engine. The large Farinas were updated in 1961 as the Austin A110 Westminster, Vanden Plas Princess 3-Litre Mk. II, and Wolseley 6/110. These remained in production until 1968.


The British Motor Corporation (BMC) Part 3

The British Motor Corporation (BMC) Part 3

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In 1958, BMC hired Battista Farina to redesign its entire car line. This resulted in the creation of three "Farina" saloons, each of which was badge-engineered to fit the various BMC car lines.

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The compact Farina model bowed in 1958 with the Austin A40 Farina. This is considered by many to be the first mass produced hatchback car: a small estate version was produced with a horizontally split tailgate, its size and configuration would today be considered that of a small hatchback. A Mark II A40 Farina appeared in 1961 and was produced through 1967. These small cars used the A-Series engine.


The British Motor Corporation (BMC) Part 2

The British Motor Corporation (BMC) Part 2

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BMC's headquarters were at the Austin plant at Longbridge, near Birmingham and Austin was the dominant partner in the group mainly because of the chairman. The use of Morris engine designs was dropped within 3 years and all new car designs were coded ADO from "Austin Drawing Office". The Longbridge plant was up to date, having been thoroughly modernised in 1951, and compared very favourably with Nuffield's 16 different and often old fashioned factories scattered over the English Midlands. Austin's management systems however, especially cost control and marketing were not as good as Nuffield's and as the market changed from a shortage of cars to competition this was to tell. The biggest selling car, the Mini, was famously analysed by Ford Motor Company who concluded that BMC must be losing £30 on every one sold. The result was that although volumes held up well throughout the BMC era, market share fell as did profitability and hence investment in new models, triggering the 1966 government sponsored merger with Jaguar to form British Motor Holdings (BMH), and three years later leading to the merger of BMH with Leyland Motor Corporation.


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At the time of the mergers, there was a well established dealership network for each of the marques. Among the car-buying British public there was a tendency of loyalty to a particular marque and marques appealed to different market segments. This meant that marques competed against each other in some areas, though some marques had a larger range than others. The Riley and Wolseley models were selling in very small numbers. Styling was also getting distinctly old fashioned and this caused Leonard Lord, in an unusual move for him, to call upon the services of an external stylist.


The British Motor Corporation (BMC) Part 1

The British Motor Corporation (BMC) Part 1

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The British Motor Corporation (BMC) was a UK vehicle company, formed by the merger of the Austin Motor Company and the Nuffield Organisation (parent of the Morris car company, MG, Riley and Wolseley) in 1952. Basically, it was the predecessor of British Leyland.

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BMC was the largest British car company of its day, with (in 1952) 39 percent of British output, producing a wide range of cars under brand names including Austin, Morris, MG, Austin Healey, Wolseley as well as commercial vehicles and agricultural tractors. The first chairman was Lord Nuffield (William Morris) but he was replaced in August 1952 by Austin's Leonard Lord who continued in that role until his 65th birthday in 1961 but handing over, in theory at least, the managing director responsibilities to his deputy George Harriman in 1956.


The MG Midget in The Future

The MG Midget in The Future

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A brand new Midget was announced in January 2003, to be based on the Tata Aria concept cars (Rover used another Tata as the basis of their Rover CityRover). The concept never made it into production and Tata Motors made it clear that they did not wish to share platforms if the MG Rover Group was bought up by another company.

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A small business in Cheshire also had similar ideas on the MG Midget Cars in 2007 but were withdrawn from bidding for the rights after lack of financial aid.

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Apparently the Smart Roadster was to be used as the basis for a new MG under Project Kimber however this has not come to fruition. The Smart went out of production in 2005.

The MG Midget UK 50th anniversary celebration

The MG Midget UK 50th anniversary celebration

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On 24 May 2008, the Official UK Golden Anniversary of the introduction of the Austin Healey Sprite, "Spridget 50 - The Big Party" was held at the British Heritage Motor Centre at Gaydon, Warwickshire. Up to 1000 Sprites, Midgets and derivatives were in attendance - a record number. The event was jointly organised and promoted by the UK's Midget and Sprite Club, Healey Drivers Club, MG Owners Club, Austin Healey Club and MG Cars Club - the first time an event of this size has been supported by all of the marque-representing clubs.


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